You’ve been doing your own marketing for a while but something just doesn’t feel right. Your data isn’t connecting, your CPCs are rising, or that first punch of growth has just plateaued. This audit takes a clear-eyes look at everything you have going on: channels, messaging, and experience. I hone in on where your money is going and where the leaky buckets are hiding in plain sight.

You’ll walk away with a straightforward report on where your gaps are and where to focus next.

Paid search can be a lifeline for SMBs - when done right. Whether you set it up yourself or had an agency do it for you, let me take a look to make sure you’re getting your money’s worth. A poor set up, whether it’s bad keywords, broad geotargeting or not maximizing your ad real estate on the SERP, can have you leaking dollars at every wasted click. I’ll dig into account structure, keywords, ads, landing page experience, and tracking to make sure you have the best set up possible for your success.

You’ll get a report on the gaps and a prioritized list of action items to knock out, whether you do it yourself or want help from there.

If you're making marketing decisions based on gut feel or untrustworthy data, this is the place to start. I'll set up or clean up your GA4 implementation, make sure your conversions are tracking correctly, and build you a simple dashboard that actually tells you what's happening in your business. No more logging into Google Analytics and feeling confused. Just clear, reliable data so you can make smarter decisions going forward.

You know you need consistent marketing support, but you can’t afford to hire someone full-time yet. This is where I come in. Each month, I’ll provide strategic support - whether it’s refining your positioning and messaging, optimizing your paid search or paid social, or developing content marketing strategy, or ensuring your data and reporting is all buttoned up and ready for action. Each client’s needs are different and unique.

This is best suited for businesses with the basics in place, but are looking for that marketing partner to help them thoughtfully grow.

For businesses ready to move faster and go deeper. This is a more hands-on engagement where I'm actively running and optimizing your marketing channels, leading strategy, and working closely with your team. I make sure that we have a real marketing engine in place, one that ties your paid search, analytics, lifecycle programs, and messaging into a cohesive ecosystem designed to grow revenue. If you've outgrown DIY marketing and need someone who can own the strategy and execute it, this is the right fit.