Resume

Jenius Bank

Director, Head of Product Marketing

Jun 2025 – Present

  • Established Product Marketing as a core growth function; built and led a team of four spanning Website, SEO, and Customer Communications.

  • Owned positioning, GTM, and growth strategy for Personal Loans and Deposit products, aligning acquisition channels, messaging, and lifecycle programs to business goals.

  • Partnered closely with Product, Analytics, Lending, and Marketing to translate market insights into roadmap prioritization, volume growth, and channel optimization.

  • Led narrative and messaging frameworks across web, SEO, lifecycle, direct mail, and affiliate experiences.

  • Delivered executive-level performance reporting, insights, and prioritization recommendations.

Key Impact

  • Drove 240% YoY increase in personal loan volume by diversifying and optimizing affiliate acquisition strategy.

  • Launched a new direct mail acquisition channel with a structured test-and-learn roadmap tied to ROI and volume targets

Citizens

Vice President, Product Marketing Growth Strategist – Student Banking

Mar 2021 – Jun 2025

  • Led end-to-end growth and product marketing strategy for Student Banking across lending, refinance, and scholarship products.

  • Drove digital acquisition and content strategy expansion, including launch of TikTok and a scaled content marketing engine.

  • Defined positioning, GTM strategy, and lifecycle approach in partnership with Product, Brand, Media, Lifecycle, and Analytics.

  • Served as senior marketing advisor to Consumer Lending and Student Product executives.

  • Owned planning and optimization of a $20M annual marketing budget aligned to growth and ROI targets.

  • Built feedback loops across customer research, performance data, and market insights to guide investment decisions.

Key Impact

  • Delivered 20% YoY growth in student lending volume (2022–2023)

  • Identified and scaled high-value customer segments through differentiated value propositions.

  • Led marketing integration following the College Raptor acquisition.

  • Launched the bank’s first customer newsletter focused on Student and Parent planning.

Jetpack Workflow

Director of Marketing

Mar 2019 – Mar 2021

  • Developed marketing budget, benchmarks, and forecasts

  • Executed all lead acquisition and nurturing campaigns across content marketing efforts, SEM and Social campaigns, and email.

  • Maintained customer communication for new product releases.

  • Directly managed the website and social media presence.

  • Implemented a reporting process and cadence to deliver high-value reports to other members of the management team and CEO.

  • Migrated all marketing into Hubspot for reporting, management, and communication.

  • Worked closely with Sales, Product, Engineering, Success, Operations, and Support to get cross-departmental projects completed.

  • Advocated for, hired, and managed one direct report who oversaw all content creation for the company.

  • Redesigned and updated the website

Barkley (formerly BarkleyREI)

Director of Digital Strategy, Performance Marketing

Mar 2014 – Jun 2019

  • Led strategic media initiatives across education and travel clients.

  • Directed performance marketing and analytics strategy across $10M+ in annual media spend.

  • Influenced client leadership through data-driven insights and strategic recommendations.

  • Led new business pitches and growth strategy development

  • Managed a team of 8 across media planners and campaign strategists

LunaMetrics (Bounteous)

Paid Search Project Manager and SEM Training Lead

June 2012 - March 2014

  • Researched, created and managed paid search campaigns in Google Ads and Bing Ads

  • Created and delivered client reports

  • Managed Facebook campaigns

  • Created an internship management plan and helped onboard new interns

  • Developed and led SEM training and workshops across the United States